The Seven Deadly Sins of Marketing

Hi, I’m Markos. You might know me as the face behind Bee Better, or perhaps you’ve seen my TikTok series, The Downfall, where I dive into the lessons we can learn from the missteps of celebrities and brands. My goal has always been the same: to show how businesses and creators can thrive not by chasing trends or exploiting their audience but by leading with purpose, authenticity, and value.

This book is an extension of that mission. The Seven Deadly Sins of Marketing reimagines the classic seven sins—greed, lust, envy, sloth, wrath, pride, and gluttony—as the most common mistakes businesses make when they lose sight of their purpose. It’s not about blame; it’s about learning from these mistakes and transforming them into opportunities for growth.

I know this because I’ve lived it. Bee Better started with zero plans of becoming a business. It began as a personal project with my grandmother, crafting a honey blend we called Sunny Honey—a mix of love, heritage, and healing. I never set out to sell it, but people connected so deeply with what we created that it grew into a thriving brand almost by accident. That experience taught me the power of creating something meaningful, something real.

This book is for anyone who feels a pull to create, to build, or to grow—but wants to do it the right way. It’s for entrepreneurs who want to avoid the traps that derail businesses and instead focus on connection, innovation, and impact. Whether you’re launching your first idea or refining an established brand, the lessons in these pages will guide you toward creating something that lasts—not just in profits but in purpose.

Let’s change the way we think about marketing and business. Let’s build brands that don’t just sell but serve, that don’t just exist but matter.

This isn’t just a guide—it’s an invitation to reimagine what’s possible.

Markos