The Seven Deadly Sins of Marketing
Marketing today feels broken—an endless chase for clicks, trends, and sales that leaves brands feeling hollow and audiences disconnected. But what if there’s a better way?
The Seven Deadly Sins of Marketing is not just a book—it’s a new lens for understanding how businesses succeed or fail. It reimagines the classic sins—greed, lust, envy, sloth, wrath, pride, and gluttony—as the common traps that derail even the most promising brands. These sins aren’t just mistakes; they’re mindsets, and they reveal the deeper problems with how we approach marketing and business today.
What sets this book apart is its focus on transformation. This isn’t a guide filled with buzzwords and surface-level strategies. It’s a call to action for entrepreneurs, creators, and anyone who believes business can—and should—be a force for good. You’ll discover how to avoid these destructive mindsets and replace them with principles that drive authentic growth, meaningful connection, and lasting impact.
Drawing from my experience as a marketing consultant, creator, and founder of Bee Better—a brand that grew out of one simple, heartfelt product—I show you how to align your business with purpose and turn challenges into opportunities. With real-world examples, timeless insights, and practical steps, this book offers a radical yet simple idea: when you lead with value, the money follows.
This isn’t about tricking people into buying or exploiting trends. It’s about building a business rooted in authenticity, connection, and purpose—a business that doesn’t just thrive but leaves the world a little better than it found it.
If you’re ready to reimagine marketing as a way to create meaning instead of noise, this book is your invitation.
